Technical SEO & search growth

Technical SEO, search discovery & Google Ads engineering

I approach search as part of product distribution. That means building crawlable information architecture, matching pages to real search intent, validating metadata and indexability, submitting sitemaps, inspecting coverage, and using paid search when the goal is to appear precisely when someone is already looking for the product or service.

What this looks like in practice

Search-oriented product sites with intent-specific landing pages, canonical metadata, structured data, sitemaps, robots controls, and internal linking.
Google Search Console and Bing Webmaster Tools workflows for discovery, indexing, sitemap submission, and diagnostics.
Screaming Frog SEO Spider audits on Linux for crawlability, metadata, links, and technical SEO checks.
Google Ads search campaigns focused on high-intent queries rather than broad awareness advertising.

Core technologies

Technical SEONext.js metadataSchema.orgXML sitemapsrobots.txtGoogle Search ConsoleBing Webmaster ToolsScreaming Frog SEO SpiderGoogle Ads

Project evidence

Products that demonstrate this capability

Each project below links to a deeper case study covering product scope, engineering ownership, supporting systems, and production evidence.

SaaS · Case study

JournPad: Voice Journal

Voice-first journaling app that preserves the original recording, transcribes spoken entries, and uses AI to generate useful titles, summaries, and categories. Entries can be searched and revisited by date, linked to goals, supported by reminders and prompts, and protected with account, deletion, and optional biometric controls.

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Enterprise · Case study

RentPayor

Rent collection and reconciliation software for landlords and property managers. RentPayor creates rent invoices, lets tenants pay KES rent through an invoice-linked M-Pesa flow, automatically reconciles confirmed payments, and keeps partial balances, carried-forward credits, receipts, leases, units, tenants, and manual payment records in one rent ledger.

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Enterprise · Case study

CliviQue HMIS

Hospital management information system connecting patient registration, OPD, emergency, inpatient care, orders, referrals, theatre, billing, ambulance, mortuary, duty coverage, patient movement, documents, and facility operations. Its latest public draft also adds facility-bound M-Pesa patient invoice collection with encrypted merchant credentials, callback verification, idempotent receipt handling, and invoice reconciliation.

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Let's work together

Looking for an engineer who can own the product beyond a single layer?

I'm interested in senior product engineering work across web, mobile, backend, and integrations—especially teams shipping real products end-to-end.

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